Thirty Logos Design Challenge: Introduction
Jake Hayes' personal blog
I will be working through the Logo Core Logo Challenge. I currently do not have the availability to complete it in the 30 days, but I will try to complete it as fast as possible. I am hoping to complete it within 60 days, but I don’t have any way of guaranteeing that.
It has been a number of years since I stretched my “logo design” muscles, but I have been reviewing some of my notes from classes I took in college and watching some YouTube videos to try to remember some of the tips and tricks I learned back then and even linked some of those videos below. I will say I do not claim to know much of anything about logo design, I’m hoping this challenge will teach me some things. The videos have been created by professional logo designers so I would listen to them before listening to anything that I might say.
YouTube videos about logo design
- Will Paterson’s “5 MIND BLOWING Logo Design Tips ✍”
- The Futur Academy’s “3 Principles to Improve Your Logo Design Process - Legibility, Hierarchy, and Contrast”
- Aaron Draplin Takes On a Logo Design Challenge
Tools that I’m using
Pencil and Paper
Basics, I won’t be using this everytime, but I have that option available to me and I would not hesitate to use it at any time.
Primary alternative to Pencil and Paper, I’ll be using it to sketch out ideas and clean up. Most things that I sketch out in Procreate will all be free hand.
I made the decision to leave Adobe Creative Cloud products after using them for years. Affinity Designer would be the Adobe CC equivalent of Illustrator. However, after researching I made the decision to go exclusively for a number of reasons
- Affinity Designer is a 1 time purchase and not a monthly subscription
- I also like to work from my iPad Pro and Affinity Designer on the iPad offers all the same features as the desktop version
- The advantage of the Affinity “Personas” is that there are times where with Adobe Illustrator I would have to switch over to Photoshop for something minor, that is not necessary when I can very easily switch to the Pixel persona.
All the reasons for me selecting Affinity Designer over Adobe Illustrator apply for why I am using Affinity Photo over Adobe Photoshop. I will be using it for mockups mostly.