How I Help Micro Watch Brands

I love micro watch brands. They’re small, scrappy, and driven by people who actually care about design, craftsmanship, and storytelling. But if you’re running one, you already know it’s a ton of work. You’re designing, managing suppliers, handling customer questions, shipping orders, and trying to keep the brand alive all at once.

The tech side? It often gets pushed to the bottom of the list. That’s where I come in.

The Common Challenges Micro Brands Face

Most of the founders I talk to run into the same problems:

Setting up (and actually maintaining) an online store
Payments, shipping, and international customers
Getting marketing tools working (email lists, reviews, preorders)
Making sure the site doesn’t break when a new drop goes live
Just not having enough time or bandwidth to deal with all of it

How I Help

Here’s how I usually step in:

E-commerce setup & optimization
I make Shopify (or whatever platform you use) actually work the way you need it to. Clean, fast, and easy to buy from. I’m a Shopify Partner who can work in other setups too.
Technical integrations
Email flows, preorder systems, review tools, shipping/fulfillment—if it plugs in, I can connect it.
Performance & reliability
Nobody wants a site that lags on mobile or crashes during launch day. I make sure it runs smooth.
Custom solutions
Limited edition drops, serial number tracking, unique product pages, stuff that helps your brand stand out.

Why Work With Me?

I’m not just a “website guy.” I’ve spent years as a software engineer, building systems that need to be reliable and scalable. I also happen to be a watch enthusiast, so I get the space and the audience.

That mix, technical skill plus genuine interest, means I can help your brand grow without you stressing over the tech.